Privacy Policy

Last Updated: August 2026

Equity Capital Mortgage Group (“we,” “our,” or “us”), NMLS #2289160, respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website or otherwise engage with our services.

Licensed in OH #RM.805296.000, NC #B-231175, MI #SR0026961  #FL0026960, TX #2289160,  GA #2289160

Information We Collect:

We may collect the following types of information when you use our website or submit a form:

• Personal Information: Name, phone number, email address, property information, and any details you provide through online forms or inquiries.
• Loan-Related Information: Information submitted in connection with loan applications or pre-qualification requests.
• Technical Information: IP address, browser type, device information, and usage data collected automatically to improve site functionality.

How We Use Your Information:

We use the information we collect to:

• Respond to your inquiries and provide mortgage services.
• Process loan applications or pre-qualification requests.
• Communicate with you about loan options, rates, and related services.
• Improve our website, tools, and customer experience.
• Comply with legal, regulatory, or security requirements.

Information Sharing:

Your information may be shared only as necessary to provide you with mortgage-related services, including:

• Within Equity Capital Mortgage Group, among licensed loan officers and authorized staff involved in your transaction.
• With our trusted service providers and vendors, including our CRM system (Follow Up Boss) and our loan origination system (LOS), for the purpose of managing client relationships and loan processing.
• With lenders, appraisers, credit reporting agencies, and other third parties involved in the mortgage process.

We do not sell or rent personal information to unrelated third parties.

Data Security:

We use reasonable physical, electronic, and administrative safeguards to protect your personal information against unauthorized access, loss, or misuse. However, no system can guarantee complete security, and you provide information at your own risk.

Your Rights and Choices:

You may request access to, correction of, or deletion of your personal information by contacting us at rrucker@equitycmg.com.
You may also unsubscribe from marketing emails by clicking “unsubscribe” in any email communication.

Cookies and Tracking:

Our website may use cookies or similar technologies to improve functionality and analyze usage. By using our website, you consent to our use of cookies consistent with this policy.

Links to Other Sites:

This site may contain links to external websites. We are not responsible for the privacy practices or content of those sites.

Children Policy:

Our website and services are not directed toward individuals under the age of 18, and we do not knowingly collect personal information from minors.

Updates to Our Policy:

We may update this Privacy Policy periodically. Any changes will be posted here with an updated “Last Updated” date.

SMS/Text Messaging and Mobile Information

Equity Capital Mortgage Group ("we", "us", or "our") offers SMS/text message communications for two purposes: (a) informational and transactional messages related to your loan application or existing relationship with us (for example, secure links to start or complete a loan application, application status updates, document requests, and

appointment reminders), and (b) marketing and promotional messages about our products and services, sent only to individuals who have provided prior express written consent to receive them. 

Consent and Opt-In. You will only receive SMS/text messages from us if you have opted in to receive them, such as by checking a consent box on one of our web forms, submitting your mobile number in connection with a loan application, or otherwise providing your prior express consent. Consent to receive marketing text messages is not a condition of purchasing any property, goods, or services, or of obtaining a loan.

No Sharing of Mobile Information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties,

excluding text messaging service providers acting on our behalf solely to deliver messages to you. All other categories of information described elsewhere in this Privacy Policy exclude this text messaging originator opt-in data

and consent; this information will not be shared with or sold to any third parties.

Message Frequency, Fees, and Opt-Out. Message frequency varies based on your interaction with us. Message and data rates may apply; contact your wireless provider for details about your plan. You can opt out at any time by

replying STOP to any message from us (or by using another recognized opt-out keyword such as QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE). Your opt-out applies to all text messages from us. You may obtain assistance by replying HELP or by contacting us at (216) 288-8642 or rrucker@equitycmg.com. We will honor your opt-out request promptly, and you will receive a final message confirming your opt-out.

If you have questions about this Privacy Policy or our data practices, please contact us at:

Equity Capital Mortgage Group
NMLS #2289160
20033 Detroit Road, Suite 300
Rocky River, OH, USA
📞 (216) 288-8642
✉️ rrucker@equitycmg.com